SOCIAL TOURIST x TIKTOK
Creative Direction
Brand:
Social Tourist by Hollister Co.
Project:
Social Tourist x TIKTOK Fashion Show
Role:
Creative Direction
Art Direction
Set Direction
Content Strategy
Scripting + Experiential ROS
The D’Amerlios and Tiktok’s hottest creators came together to showcase the latest SOCIAL TOURIST drop to millions of the app’s live viewers. We teased the fashion show on across platforms for both Hollister, Social Tourist and TikTok, leading to over 100 million in single night viewership.
My specific task was to designate the look and feel of the show, including set design, motion assets and scripting for the gamified moments between fashion walks. Influencers and content creators came together to style each other in the latest drop from Social Tourist.
Behind the Scenes with Charli D’Amelio
Watch the BTS of the show on Charli’s channel.