NATHALIE KOSSEK:
Creative Direction
AT THE INTERSECTION OF SPORT, STYLE, + CULTURE
TRUSTED BY ABERCROMBIE BRANDS, MADRE MEZCAL, NIKE + MORE.
NATHALIE KOSSEK IS A CREATIVE DIRECTOR SPECIALIZING IN CAMPAIGN-LED CREATIVE + VISUALS FOR ESTABLISHED FASHION, LIFESTYLE, AND CULTURAL BRANDS.
Nathalie brings over 15 years of experience across creative direction, photography and creative production — working at the intersection of strategy, execution and brand expression. She is known for her direct leadership style (blame the Slavic upbringing) and taste/trend forecasting. She loves human behavior and incorporates the “why” behind people’s choices into her strategies, making creative that drives action.
Her last projects include the art direction and graphic production for Madre Mezcal, partnering closely with leadership to shape campaign vision, oversee execution and ensure consistency across physical, digital and cultural touch points — and also leading the experiential creative strategy and vision for Nike Sportswear and Running events in Los Angeles.
Her work spans fashion, sport, entertainment and lifestyle, with experience directing photography and design production for brands including Nike, Abercrombie brands, Warner Music, Body Vision Los Angeles and more. Nathalie's work is intimate by design, narrative and emotional and inseparable from who she is, because creating beauty isn't what she does; it's why she's here.
Outside of client work, she enjoys devouring print and analog media, moving her body, building her wellness brand, and considers in-depth research a fun, light-hearted hobby (some found on her substack, but mostly in her commonplace journals). Nathalie draws inspiration from sport, wellness/fitness, the outdoors, travel and photography — interests that continue to inform her creative perspective and understanding of culture.
Nathalie currently resides in Ventura, CA and is currently booking local and international projects.
SUPPORTING DISCIPLINES:
PHOTOGRAPHY
I CREATE STILL AND MOTION IMAGERY THAT CARRIES THE BRAND’S POINT OF VIEW ACROSS CAMPAIGNS, PLATFORMS, AND CULTURAL MOMENTS.
My background spans fashion, lifestyle, portraiture, and sport — always approached as a part of the larger story, not isolated incidents. Experienced across film and digital.
BRAND NARRATIVE
I WRITE THE WORDS THAT GIVE A CAMPAIGN ITS VOICE, FROM BRAND MANIFESTOS AND TAGLINES TO FILM SCRIPTS, CAPTIONS, AND EDITORIAL STORYTELLING.
Every line is written with the same eye I bring to the image: emotional, intentional, and rooted in the larger story. Copy and visuals are built together, so what a brand says and how it looks feel like one voice.
CREATIVE CONSULTING
FOR BRANDS + INDIVIDUALS NAVIGATING GROWTH OR CREATIVE TRANSITION, I PROVIDE GUIDANCE ON BRAND EXPRESSION AND CAMPAIGN DEVELOPMENT
I partner with founders, marketing teams, and agencies to clarify visual direction, strengthen storytelling, and develop concepts that translate across campaigns, digital platforms, and physical experiences. FIND OUT MORE
GRAPHIC DESIGN
I DESIGN THE VISUAL STRUCTURES THAT HOLD A CAMPAIGN TOGETHER — FROM IDENTITY SYSTEMS AND CAMPAIGN ASSETS TO EXPERIENTIAL, ENVIRONMENTAL, AND PRODUCTION DESIGN.
This includes digital marketing, physical merchandise, posters and production art — all built to extend the creative direction consistently across every touchpoint.
STRATEGY
I BUILD THE THINKING BEHIND THE WORK, DEFINING HOW A BRAND SHOWS UP FROM CONCEPT TO LAUNCH.
This includes brand positioning, audience insight, campaign architecture, and rollout planning across digital, physical, and experiential channels. The goal is creative that lands with purpose and moves people to act.
SELECT WORK HIGHLIGHTS:
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2026: CREATIVE DIRECTION
Nike After Dark Tour Expo RFP, Creative Director, Narrative
Nike Running: The Victory Relay III, Creative Director
FAST x NIKE NSW FLEECE STUDIO, Creative Director
Select Nike After Dark Tour Store Activations, Creative Director + Graphic Production Lead.
2025: PRODUCTION DESIGN + CREATIVE STRATEGY
Nike After Dark Tour Kick-Off, Graphic Production Lead
Nike After Dark Tour HARD AF WORKOUT, Graphic Production Lead
PRE-2020: ART DIRECTION + ATHLETE/PRODUCT PHOTOGRAPHY + COPYWRITING = PRODUCTION DESIGN
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CREATIVE/ART DIRECTION + BRAND STRATEGY
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CREATIVE DIRECTION + BRAND / CONTENT STRATEGY + PHOTOGRAPHY + SOCIAL-FIRST VIDEO
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ART DIRECTION + PHOTOGRAPHY + CONTENT STRATEGY
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ART DIRECTION + CREATIVE DIRECTION + PRODUCTION
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CREATIVE DIRECTION + PHOTOGRAPHY + RETOUCHING
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ILLUSTRATION + MERCHANDISE DESIGN
ARTISTS INCLUDE GOO GOO DOLLS, TEDDY SWIMS, & GOJIRA

