MADRE MEZCAL
“The Natural Way” Adventure Kit
Brand:
MADRE MEZCAL
Project:
The Natural Way
Role:
Creative Direction
Art Direction
Graphic Design
Team:
Ryan Rhodes - LAND
In collaboration with Madre Mezcal, to promote their tequila. Madre created an adventure kit for their perfect travel companion, the 200ml flask.
My role was to determine the direction, concept and contents of the kit — as well as work with vendors and creative partners to completion.
This was distributed through Madre’s social channels to our partners on social.

