MADRE MEZCAL

“The Natural Way” Adventure Kit

Brand:

MADRE MEZCAL

Project:

The Natural Way

Role:
Creative Direction
Art Direction
Graphic Design

Team:
Ryan Rhodes - LAND

In collaboration with Madre Mezcal, to promote their tequila. Madre created an adventure kit for their perfect travel companion, the 200ml flask. 

My role was to determine the direction, concept and contents of the kit — as well as work with vendors and creative partners to completion.

This was distributed through Madre’s social channels to our partners on social.

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MADRE: THE NATURAL WAY

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