SOCIAL TOURIST JULY DROP
Creative Direction
Brand:
Social Tourist by Hollister Co.
Project:
July Drop
Role:
Creative Direction
Art Direction
Casting
Motion Direction
Content Strategy
Flat Lay Photography
Team:
Production: SJX Productions
Photographers: Kyle Houck, Josh Aiken
Concept to Execution
Working within a team of production creatives and Hollister’s internal marketing , I lead the creative conception of “Main Character Energy” to execution via location scouting, appropriate casting and brief presentation to brand stakeholders.
