FAQs

My work centers on creative direction and campaign leadership, supported by hands-on experience in photography and design.

This often includes:

• Campaign and concept leadership

• Art direction across photography, video, and design

• Talent, casting, and collaborator direction

• Brand and content system development

I am not a budget option. I try to strongly adhere to industry-standard rates in order to keep integrity in my industry as well as keep my level of creative output high. I find low-balling only sets us both back and no one ends up being happy.

That said, I am experienced working within defined budgets when the creative opportunity, scope, and ambition are strong. Each project is scoped individually.

I am a true collaborator at heart and am always willing to introduce projects along to other creatives I trust.

No.

I focus on campaign-led creative and visual systems. Website design and development are best handled by specialists, though I’m happy to collaborate or provide creative direction where needed.

I work primarily with established fashion, lifestyle, and cultural brands—companies that already have a point of view and are looking to refine, extend, or scale it through strong creative leadership.

I’m not the right fit for early-stage brands or first-time launches.

A client who hires me for my eye, then overrides it constantly. No clear scope, no trust, no real discussion — just pay and execute. When my expertise gets doubted at every step, I tend to go quiet — but trust I’m being loud about you in the group chat.

If your brand already knows who it is—and you’re looking for senior creative leadership to sharpen, elevate, and deliver that vision—we’re likely aligned.

If you’re still figuring out your foundation, I’m probably not the right partner.

Also see previous question.

Generally, no.

I’m most effective when stepping into an existing brand ecosystem where creative direction can have immediate impact. Exceptions are rare and based on cultural relevance, ambition, and alignment—not budget alone.

Short answer, no.

I work with brands that already have a foundation in place. My role is to refine, extend, and bring cohesion to existing brand worlds—not build identity systems from the ground up.

I have done them in the past and would reconsider doing these again if the scope of work can match the budget and the creative ask is compelling enough. Otherwise, I’ll be frank — I just don’t enjoy them.

I work on a fractional or full-time basis, depending on the scope and duration of the project.

Many clients engage me as a senior creative partner over several months rather than for one-off deliverables.

God bless the internet! I’m based on the West Coast of California and work with clients nationally and internationally.

I also am a Canadian passport holder, and always looking for chances to work internationally.

I lead creative at a strategic level, while staying close enough to execution to ensure quality, clarity, and consistency across all outputs.

The level of hands-on involvement depends on the project.

short answer, yes!

If you have a project that already has a creative team in place, and you’re looking to fill in some gaps; I love being a collaborative partner. You can count on me to have a clear POV as well as be able to align with your standards or team dynamics.

I typically am hired just as a select role on an established team and work as a sole proprietor. I do have production companies that I partner with that can bring your idea to life.