NATHALIE KOSSEK:

CREATIVE

DIRECTION

AT THE INTERSECTION OF SPORT, STYLE, + CULTURE

TRUSTED BY ABERCROMBIE BRANDS, MADRE MEZCAL, NIKE + MORE.

PARTNERING WITH ESTABLISHED BRANDS READY TO REFINE WHO THEY ARE.

START A PROJECT
A person with curly hair, wearing a denim jacket, is playing a claw machine arcade game in a dark setting with purple lighting, with the machine illuminated and some stuffed toys inside.

FROM VISION

TO DELIVERY

I lead CREATIVE DIRECTION from concept through launch. My role spans high-level strategy through on-the-ground execution when required, with a focus on clarity, cohesion, and long-term brand equity.

Creative Direction includes:

  • Campaign and concept leadership

  • Art direction across photography, video, and design

  • Creative production oversight

  • Talent, casting, and collaborator direction

  • Brand and content system development

LEARN MORE ABOUT NATHALIE

(2025) SELECTED WORKS

★

(2025) SELECTED WORKS ★

Three cans of Madre Desert Water stacked vertically, labeled with red text and logo featuring a woman holding an olive branch, on a beige background.

SUPPORTING

DISCIPLINES:

HOW YOUR VISION TAKES SHAPE

PHOTOGRAPHY

I CREATE STILL AND MOTION IMAGERY THAT CARRIES THE BRAND’S POINT OF VIEW ACROSS CAMPAIGNS, PLATFORMS, AND CULTURAL MOMENTS.

MY BACKGROUND SPANS FASHION, LIFESTYLE, PORTRAITURE, AND SPORT — ALWAYS APPROACHED AS PART OF THE LARGER STORY, NOT ISOLATED INCIDENTS. EXPERIENCED ACROSS FILM AND DIGITAL.

An indoor Nike event space with red and black decor, displaying Nike sneakers, footwear trial signs, and seating areas for visitors.

GRAPHIC DESIGN

I DESIGN THE VISUAL STRUCTURES THAT HOLD A CAMPAIGN TOGETHER — FROM IDENTITY SYSTEMS AND CAMPAIGN ASSETS TO EXPERIENTIAL, ENVIRONMENTAL, AND PRODUCTION DESIGN.

THIS INCLUDES DIGITAL MARKETING, PHYSICAL MERCHANDISE, POSTERS, AND PRODUCTION ART — ALL BUILT TO EXTEND THE CREATIVE DIRECTION CONSISTENTLY ACROSS EVERY TOUCHPOINT.

(2025) SELECTED WORKS

★

(2025) SELECTED WORKS ★

SELECT WORK HIGHLIGHTS:

Portrait of a person with tattoos on their face and head, wearing multiple gold jewelry pieces including earrings, a chain necklace, and facial piercings, against a plain white background.
A small clear glass bottle with a metal clasp, featuring a label that resembles a Mexican tequila tag, resting on a surface with blue abstract patterns, possibly a paper bag or cloth.

  • CREATIVE DIRECTION + GRAPHIC DESIGN + COPYWRITING + STRATEGY

  • PRODUCTION DESIGN + CREATIVE STRATEGY

  • CREATIVE DIRECTION + BRAND / CONTENT STRATEGY + PHOTOGRAPHY + SOCIAL-FIRST VIDEO

  • ART DIRECTION + PHOTOGRAPHY + CONTENT STRATEGY

  • ART DIRECTION + CREATIVE DIRECTION + PRODUCTION

  • CREATIVE DIRECTION + PHOTOGRAPHY + RETOUCHING

  • ILLUSTRATION + MERCHANDISE DESIGN
    ARTISTS INCLUDE GOO GOO DOLLS, TEDDY SWIMS, & GOJIRA

WANT THE GOODS

ALL THE TIME?